Vital Proteins
It’s Within Us
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Everything we need starts from within.
Vital Proteins were launching their first-ever brand campaign. They wanted to prove that wellness is a lifestyle and that everyday choices, including taking collagen every day, build up to create a beautiful life.
To launch the campaign, we wanted to demystify that beauty is effortless and that everyone has the power within them to achieve that. We decided to show the efforts of one of the most beautiful women in the world. A woman we all admire but that we have no idea works very hard to nourish her outer and inner beauty: Jennifer Aniston.
Agency: 72andSunny LA § Role: Group Creative Director & Art Director
Feel The Effort
Beauty takes effort, and we wanted people to experience the power that comes when we chose to take care of ourselves from the inside out. In this spot, we follow Jen’s everyday challenges. Every step, every stretch, every sweat is all captured with their natural sounds building a visceral ASMR-inspired soundtrack.
Work Inside Out
For Print and Digital Ads, we invited Photographer Lachlan Bailey to capture Jen and her natural beauty as she shared some of her favorite workout routines.
It’s Within All Of Us
No matter who we are, we all have the power to build the life we want to live. We might have different lifestyles, but we all have the same goal to feel and look good from the inside out. Some people feel their best when they push their limits, like Brian Mazza. Some want to be as active and explosive as possible, like Sylvy Araujo. In contrast, some find strength by looking within, like SouKeyna Diouf.
