Introducing cruises to a new generation.

Challenging the notion that cruises are for older crowds, we collaborated with Royal Caribbean to launch their latest ship in an unexpected way. We recreated the Icon of The Seas in Fortnite and invited users to embark on an exhilarating digital voyage. Thru a game of “Hide’N’Sea,” we invited users to experience the surprising thrill of life at sea which will leave them craving for the real deal.

Agency: Martin Agency § Role: Creative Director

§ ACDs: Julia Melograna & Copywriter: Page Jensen-Slattengren